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digitalizing corporate regulations: video courses for modern employees
VK's HQ purchased a Jalinga studio as an initiative started by the company’s HR department.
The primary purpose of the studio is to create proprietary educational content.


VK is the largest and most well-known social networks. It is also the driving force behind numerous projects aimed at youth development and entertainment.

September 2023

While collaborating with VK’s team, Jalinga experts, in partnership with IClab, discovered that support agents needed help for quickly mastering the guidelines, as text-based documents were not always easy to comprehend.

The decision was made to convert the instructions into an interactive video format, using modern methodologies and approaches in instructional design and educational content creation.

Why Short, Interactive Videos Reign in Corporate Training?

Researchers from Queensland University have unveiled three compelling hypotheses
Videos with interactive features can be as effective as, or even more impactful than other methods of information delivery.
Videos without interactive elements are less effective.
Videos outperform other asynchronous media formats, such as e-textbooks.

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Anastasia
Head of VK Training Department
Our agents needed more dynamic and comprehensible way of learning.
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The team set a goal to transorm the materials as much as possible without overloading the design. While this was not an entirely new challenge given their experience, maintaining a balance between interactivity and informativeness was tricky. It required attention to every detail while preserving key focus points.


After identifying the problem, the process took off: Jalinga experts received the text materials, assembled a team of instructional designers, visual designers, and a producer, and got to work.
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After two weeks, the first variant appeared.
Two weeks later, the first draft with a structured script and teleprompter text was ready. The initial iteration was deemed successful, and, after minor text adjustments, the team proceeded with development.

Despite the significant size of materials, the team completed the transformation in just three weeks (excluding approval time).



To provide a clearer vision of the final product and ensure a comfortable recording experience for VK’s speakers, the Jalinga team proposed to do a test shoot featuring their own presenter.


After the test video was approved, the Jalinga team shared recommendations for recording and clothes selection to ensure a professional and brand-aligned appearance for VK’s speakers.



VK made a deliberate decision to appoint a support agent as the course speaker. This approach not only boosts engagement and provides employees with an opportunity to showcase their skills and enrich their portfolios, but also embodies the "learning by teaching" methodology, where one support agent trains others.

To choose the speaker, a contest was held where participants submitted short video introductions presenting their skills.

Ekaterina’s video was selected as the best, and after just two days of filming and final edits, the course was complete.

The Jalinga team visited VK’s Head office to film the course together with Ekaterina, Senior Support Specialist.


What additional benefits did the VK team gain alongside a video course tailored for the modern generation?

The resulting course not only engages but also helps support agents effectively manage attention and improve retention.

A key advantage of the project lies in its longevity. As the course addresses communication and supports Tone of Voice, it is designed for long-term use — potentially indefinitely or at least for the coming years.

The process revealed numerous opportunities to optimize other tasks, make them more transparent, and enhance their Minimum Viable Products (MVP)


Если вы ищете эффективные решения для корпоративного обучения и хотите воспользоваться опытом компании, видеостудия Джалинга ждет вас!
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Давайте развивать ваш бизнес вместе, создавая качественный контент для вашей команды!


If you are looking for effective corporate training solutions and want to use the expertise of a renowned company, the Jalinga video studio is here for you!
Learn more about Jalinga
Let’s grow your business together by creating high-quality content for your team!